Empower your content supply chain and unlock the full potential of personalization
Accelerate agility
within your marketing
& sales motions
Accelerate agility
within your marketing
& sales motions
For Visionaries:
- Accelerating Content Velocity: Most organizations have an army of creatives, marketers, and third-party agencies that are responsible for developing content. Some organizations think of them with the following rubric: 使, manage, maintain, and monetize your content. That means that your content has a supply chain. Like with any supply chain, there is a category of software to help you accelerate and manage this critical driver of value in creating winning customer experiences.
Taken from the Podcast The Visionary's Guide to the Digital Future, Episode 2, Season 1, 2023.
- Unlocking the Value of Personalization: If your organization has reached the second stage of digital maturity, you are segmenting your audience. But segmenting your audience commits you to delivering segmented content and segmented offers. This strategy commits you to increasing your content velocity. We have the expertise to help you integrate all of the creative clouds you may be using, your agile software, and the other platforms you use to manage your agencies and workflows.
- Resource Optimization: As a people manager, you can protect your people from burnout and empower them to do their best work with better focus, quality and engagement. You can ensure their full utilization, break silos, and enable alignment of work across teams. LCG provides executives with the transparency they need to 使 timely staffing decisions and reorganize how people in their organization are utilized.
For 构建ers:
- Adopting Agile in Marketing: While many IT departments have adopted agile, many marketing departments have only aspired to leverage the benefits of agile. Agile marketing requires a culture shift. Organizations who get it right leverage the power of technology and use third-party consultants to help drive the change and enable the unlock of what agile can do to support dynamic, winning customer experiences.
- Process Optimization: You cannot digitize what you have not documented. LCG has business analysts with decades of experience helping marketing departments to document and optimize their content supply chain.
- Resource Optimization: LCG can help you access a clear visual mapping of resource overallocation and underutilization which is transparent to all stakeholders. Using our Workforce Transformation solution, executives can visualize and manage workloads and demand in one view at the global, project, or team level, depending on your role. When managing projects, this includes not only resource allocation for the project, but also visualizing the allocation of resources in a responsive planning tool that continuously updates scenarios based on feedback and intuitively recommends the best path forward.
